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Sustainability Awareness Campaign
Project type
Environmental Branding Project
Date
May 2024
Location
Protaras, Cyprus
Project Overview
Grecian Park Hotel partnered with A&B Laboratories to enhance its environmental commitment through the adoption of ECO and BIO-certified cleaning products. SimplyGreen Digital supported this initiative by creating a clear, visually impactful communication piece to promote the hotel’s sustainability action to guests and staff.
Objectives
Communicate the shift toward ecological and biological cleaning solutions
Build trust in the hotel’s environmental responsibility
Showcase health and safety benefits
Reinforce sustainability certifications and transparency
Strategy & Execution
The campaign focused on visual clarity and green brand alignment.
We designed a poster featuring:
• Earth-in-hands imagery symbolising environmental care
• A green palette linked to natural and biological values
• Certification logos to validate trust
• QR access for further learning and measurable engagement
Results & Impact
Stronger sustainability positioning within hospitality
Increased guest awareness of eco-positive practices
Reinforcement of safe-environment messaging
Enhanced credibility through visible certifications